There are two fundamental ways to grow a company; bootstrapping and the injection of external funds.

Both have merits and drawbacks and it’s very important to understand what they are so that you pick the optimal time for raising external funds. For example, fund raising takes time and resources away from your startup, and the further along you are with the business, the less risk for the investor which leads to an increased chance that they will invest in you.

KENOVA will educate you on the fund raising process and make sure you are properly prepared to approach and present to investors. KENOVA will also introduce you to investors.

For more information see the white paper Startups Need To Think Like An Investor To Get Funded