There are two fundamental ways to grow a company; Bootstrapping and the injection of external funds. Both have merits and drawbacks and it’s very important to understand what they are so that you pick the optimal time for raising external funds. For example, fund raising takes time and resources away from your startup, so you need to pick the right time.

You should also understand that you seek external funds in order to accelerate the growth of the business, which means you need to clearly illustrate to investors how their investment will do this.

KENOVA will educate you on the fund raising process and make sure you are properly prepared to approach and present to investors. KENOVA will also introduce you to investors. But remember; when it comes to investors you generally just get one bite at the apple, so you can’t afford to not be properly prepared.