The world moves so quickly today no startup company can afford to learn by trial and error alone and as the saying goes “A wise man learns from his mistakes, a wiser man learns from someone else’s”. The KENOVA team has been working with early stage companies for over 20 years and has learned what is necessary to start and grow successful businesses.

It is common knowledge that government statistics state that 85% of new businesses fail every year. The reason why is generally misunderstood. Cash flow is usually sited as the cause, where as this is actually a symptom. The main reason for business failure is the exclusion of an appropriate business sequence. I.e., the entrepreneur fails to execute business activities in the correct order, e.g., trying to raise capital without proper preparation. Eric Ries addresses this in his book Lean Startups.

Building a staircase is a great analogy for business sequencing; one step must sit on top of another. You might be able to lay step 5 before steps 2, 3 and 4, but you won’t get too far before the whole staircase comes crashing down. (A book called Elephant Walk by Patrick Smyth illustrates this wonderfully.)

For this reason, KENOVA works very closely with its clients, mentoring, coaching and advising them to make sure they are following the correct business sequence even before KENOVA starts developing their technology. Right action, right now.

It's not mystery that successful entrepreneurs, CEOs and other industrial leaders found that they accelerated their growth once they brought in a coach, mentor or general advisor. Let us put your business into overdrive today.